What is Credibility?

The Oxford English Dictionary defines credibility as ‘the quality of being trusted and believed in’. It is a powerful asset in any business and for us trainers, our livelihood depends on it. Period.

Here is what a new trainer once said to our experts:

“When I first started out as a professional trainer, I was stressed out by the fact that I had no portfolio of clients whom I’ve trained. How on earth was I to compete with all the more established trainers out there?”

Why Should Trainers Care?

Research showed that some novice trainers may be perceived that they lack credibility as subject experts. This perception affects the trainer’s self-confidence, as well as it impacts the training. Following we share some tips how expert trainers deal with a lack of credibility.

So, if there is one thing that you must do as a new trainer, it’s to start building credibility. The better you are at it, the better your business will be.

Research showed that some novice trainers may be perceived that they lack credibility as subject experts. This perception affects the trainer’s self-confidence, as well as it impacts the training.

In the following, we share some tips how expert trainers deal with a lack of credibility.

Be honest

• Professionals are honest about their knowledge of the subject and explain that they are either experts or beginners,

Share evaluation results

• Sharing your evaluation results will help you building your credibility as trainer.

Certify yourself

• The hallmark of the certification body provides the credentials that the market demands from a training professional.

 The following educational video discusses how to build credibility as a trainer.

Also check the following infographic to get a quick recap on how professional trainers should deal with lack of credibility.